Why print quality still says something about your business
Every year we produce a fresh batch of business cards for interior designer Juliet Pick, and every year she tells us the same thing.
People comment on them.
Not because they're oversized or printed on unusual materials. They simply feel different.
Printed on a premium board with a soft-touch laminate and finished with a high-build clear varnish over the logo, they create exactly the sort of first impression a professional interior designer wants to make. Before the conversation has even begun, the card is already communicating quality, attention to detail and professionalism.
What's particularly interesting is that Juliet now lives and works in Franklin, Tennessee, where she has built a successful interior design business. Despite being over 4,000 miles away, she still chooses Chichester Print to produce her annual business cards because she knows exactly what she's going to receive.
Consistency matters
The colours evolve each year to reflect changing interior design trends, but the quality remains exactly the same. Clients recognise the brand while enjoying something that always feels fresh and contemporary.
Business cards remain one of the few pieces of marketing that people physically hold in their hands. When they're produced well, they become part of the conversation rather than simply a way of exchanging contact details.
If your business cards no longer reflect the quality of your business, perhaps it's time to think beyond just ink on paper.
Sometimes the smallest piece of print leaves the biggest impression.
