One of the things I enjoy most about Chichester Print is that very few jobs ever stay as just one job.
When Sam Seymour from Foreshore HR first approached us, she wasn't looking for an ongoing print supplier. She simply needed a professionally produced wall planner and a set of branded pens that she could send to clients as part of her marketing.
The project came together beautifully and, once everything had been delivered, I assumed we'd hear from her again when she had another print requirement.
A few months later the phone rang.
Foreshore HR was approaching its seventh anniversary and Sam wanted to celebrate the occasion properly. This time we produced business cards, personalised mugs and branded paper bags for the event. While we were working on those items, another opportunity appeared on the horizon. Sam had booked her first business exhibition and needed an advert, a roller banner and a table runner to complete the stand.
Because everything had been planned well in advance, we were able to produce the exhibition graphics early enough for them to become part of the anniversary celebration too. The same investment was now working across two completely different events, with every item carrying the same branding and creating the same professional impression.
Looking back, it's a great example of why we encourage clients to think beyond a single print order.
When we already understand a business, know their branding and have previous artwork to build on, every new project becomes quicker, easier and more consistent. Colours match, materials complement each other and every new item feels like it belongs to the same family rather than being created in isolation.
That's one of the biggest advantages of building a long-term relationship with your print supplier.
Print shouldn't be a series of disconnected purchases. It should be an investment that grows with your business and continues to work hard long after the first order has been delivered.
Sometimes, as Sam's story shows, it all starts with something as simple as a wall planner.
