After many years using the same brand identity, 1A Acclaim approached us to help refresh their look. They recognised it was time to modernise their brand to remain relevant, while still respecting the reputation they’d built over many years.
We began by talking through their history, values and future ambitions — an essential first step in any successful rebrand. Understanding the business allowed us to develop ideas that felt grounded in their past, but confidently pointed towards the future.
The new logo was designed to subtly form a figure ‘1’, reflecting both the company name and their ambition to be a leading name in their sector. While the initial concept took a little time to settle, a few refinements to the typography and colour palette brought everything together. The final result has been extremely well received and has generated positive feedback from clients and contacts alike.
Alongside the new logo, we produced a clear and practical brand guide. This ensures the brand can be applied consistently across all printed and digital materials — from stationery and marketing collateral to signage and online use — making future production simple and effective.
Julian commented: “After years with the same identity, it was time for a refresh. Although I wasn’t sure about the logo initially, a few tweaks made all the difference. I now love it and we’re getting lots of positive comments. The brand guide has made applying it across our marketing really straightforward.”
At Chichester Print, we work closely with our design partners to help clients roll out new branding smoothly and consistently. If you’re considering a brand refresh and want support bringing it to life across your printed materials, we’d be happy to help.
